How Quick Service Restaurants Make the Most of Evolving Technology

Quick Service Restaurants are popular for their minimal table service and fast food cuisine. Food served in such types of restaurants mainly caters to a “meat-sweet diet” and provided from the limited menu, advance cooked in bulk and kept hot. Usually, it is packaged and finished to order, and available as a ready to take away, although seating is available.

Digital Solution for QSR

The digitalization is a technological driver of development in the quick service restaurants industry. The QSR industry is growing and coming off age to consolidate itself. Its value relies mainly on the product on demand. In most instances, the much sought after food item is the one, which is portable, light, and available at an affordable cost. This method to dispense food makes way for popularity of such restaurants and the service delivery further minimizes wastage of time.

QSR Brands Must:

  • Integrate POS across multiple platforms
  • Integrate NFC technology
  • Stay up to date
  • Integrate into a social media plan
  • Integrate digital signage
  • Select how, where and what size to develop kiosks
  • Collect analytics for better efficiency
  • Decide how much digital is enough

Benefits of Digital Solution for QSR

Technology has played a significant role in the QSR strategy over the past one decade. The arrival of proprietary new channels and Smartphone apps for payment and ordering has altogether transformed the QS industry. Furthermore, the emergence of social media as a fundamental tool for customer engagement and branding is another major factor behind its eminence. Here are some of the other benefits of the digitalization of this industry:

  • Instant content change
  • Quick, simple and effective design to display process
  • Dynamic content for better business engagement
  • Targeted selling and marketing
  • Infotainment keeps the esteemed customers
  • Digital administration of the offerings
  • Quick response to the daytime, season and specific events
  • Prompt reaction to the store situation with custom-made offerings

Driving Factors for Digital Signage

Leading restaurants prefer to pick the digital solution that includes services like Wait Away and tables ready. These systems inform the guests about the status of their table through text message, hence leaving the traditional buzzers outdated. These tools also facilitate restaurants to gather information on the number of parties they seat and distinctive wait times for diverse nights.

The driving factors for digital signage include as given below:

  1. Day parting
  2. Advertising campaigns
  3. Test markets and launch of new products
  4. Calorie laws
  5. Sales lifts
  6. Cross selling
  7. Consistent messaging
  8. Compact perceived waiting times

The food service industry is poised to enhance the economy for each passing year with increased growth percent. In addition, restaurants are also prompt to reinvest a lot of money in digital solution for QSR that in turn offers them a settle edge in the industry.